To have and to want to have more – growth, in one word – that is life itself.
Friedrich Nietzsche, Der Wille zur Macht, 1901. project-icarus.AI Incubator for the group and the holding (avalon-holding.AI).

Innovation is combination. Digital transformation and digital innovation is the platform combination.

Unlocking digital transformation for our clients by combining individual platforms and introducing them as joint capabilities in landscapes.

Driving with our clients by this added business value, time-to-value differentation and agility for their customers, employees and partners ecosystem.

β€œFor the greatest tragedy of them all, is never to feel the burning of the light.”

Oscar Wilde.

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"Innovation is combination." *)

"The truth is that innovation is never a single event, but happens when fundamental concepts combine with important problems to create an impact."

"For this also a new mindset is needed as in the late part of that century (1800s). By the beginning of the 20th century, the technology (electricity) came into wide use in factories, but strangely, it provided little tangible benefit at first.

The problem, as it turned out, wasn't with electricity, but the factories themselves. In a steam driven plant, machines had to be organized around the power source and the first factories powered by electricity were designed the same way. Work processes changed little and productivity barely budged.

It took about thirty years for a new generation of managers, who had little memory of steam plants, to realize that factories could become much more efficient if they were designed around workflow. Once that happened, soared and industry, along with quality of life, was transformed.

In much the same way, although computers and the Internet have been around for decades, we are just beginning to (digitally) transform our enterprises to make full use of information technologies.

To a great extent, we are still very much like those turn of the century managers who were designing factories - in our case target IT landscapes, target enterprise architectures and capabilities- around a steam turbine that no longer existed - being in our case heavy code based applications and integrations, legacy applications, and on-prem and no perception of cloud compute nor no-code automation and adding even more technical debt than reducing it in a landscape at higher operational cost and inefficiency as a result of not being aware of a brave new world in IT without troubles and pains in a delivery.

The truth is that innovation is never a single event, but happens when fundamental concepts combine with important problems to create an impact." **)

* Gregg Setal, "Innovation is Combination",, 5 February 2015.
** Gregg Setal, "Innovation is Never a Single Event,, 2 August 2015.

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Talents result in a profile, and ones competences required to the role and tasks at hand he/she will take on.

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Strong inner drive, and deep feeling for purpose, mastery and autonomy.

Hyper execution of corporate or non-corporate startups, and strategic roadmaps by a no-nonsense, hands-on and transparent mentality based on trust in building and leading international and/or local product teams

Managing vendors, implementation partners, teams and other stakeholders.

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Strategic development & planning, accelorator, senior technical project leader, IT strategy & execution and enabling the needed organization as well as technology/platform change as they are related and impact each ther.

Experience with vertical scale up and horizaontal scale out from 2 fte to 50 fte within IT companies. Setting up and defining required competenties, roles, departments, etc. to accomdate further growth.
Adding project management, operations, support, consultive presales consulancy, dev, infra, test, HR, recruimtent & retention, training & development skills and roles for securing markets, and target expansions in it and becoming the market leader.

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Independently and vendor/platform neutral assessing and validating internal ideas and concepts of the group through a 4 stage development cycle to validate it's market potential.

Using 'the-fail-fast'-principle among other, and as in the Greek myth, 'icarus falls back to the earth' if the suggested concept does not have any market potential.

On succes, enter and secure target market/vertical, secure launching customer, found and launch dedicated operating company on the concept within the group, expand and become market leader.

Also open for external concept, idea and startup validations.

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Target launch & founding date: Q4 2020.

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Subject matter expertise on and hands-on experience in guiding startups and corporate ventures from genesis to utility, and co-driving and co-securing market entry, market leadership and digital innovation and digital transformations.

Coaching and inspiring peers to find purpose, autonomy, mastery *) and power **). Accelerating initiatives through a solid and focussed vision.

Building startups without or with corporates: "the corporate startup", and working close internally on concepting. From mid 2022 (current target date, but can be subject to change), we will also go external with our services and concepts within project-icarus for also launching external corporate or non-corporate startups, and project-icarus.AI will co drive these and will make entries with founders, CEOs, CIOs, CTOs, innovation managers, incubators and accelerators in every vertical, market and industry out there.

Intrinsic drive and obsession with enterpreneurship, and novelty.

* Daniel Pink, "Drive: The Surprising Truth About What Motivates Us", 2009.
** Friedrich Nietzsche, "Der Wille zur Macht", 1901.

shine bright disruption



shine bright disruption


Our clients are already innovating with the upcoming platforms capabilites, technology and trendssuch as Artificial Intelligence (AI), Machine Learning (ML) and Robotic Process Automation (RPA).

They are making major advancements with disruptive platforms and technology business areas as finance, legal and dynamic (near) real-time pricing. The potential out there is huge.


Operating companies holding